This is part 2 of the BGT Case Study. You can find part 1 here.

Today I’ll talk about how I intend to approach content creation and what I want the blog to be about.

I have two paths that I could follow when it comes to content here:

First, would be to cover all the major browser games, updating the blog with news every time a new feature is introduced or a new server is started, writing tips and guides for each of them. The problem is that if someone is playing just one of those games, then he would find 95% of the content useless. Hardly a reason to become a subscriber.

Second, and the route that I’m going to take, is to have a dedicated page for each game, that will link to guides and tips, resources, tools, and will have a list of all the posts done in the blog where that game was mentioned. A page similar to what Wikipedia has if you will. A complete resource for that game, updated at least once per month, or when I post something new about that game. As example, the page I created for my own game, Imperial Ages. It’s not that detailed right now, as my game is still in alpha stage, but other games will have more detailed descriptions and guides.

Every time I mention a game, I will link to its profile page from my own site, so readers can get a detailed view on it, and decide if they want to play it or not. Hopefully, in time, those detailed pages will rank for quite a few long tail keywords related to those games.

As for the blog posts, they will be industry news, new games launched by the major players in this market, major improvements in already successful games, talking about browser games in general and tips on making your own, interviews and so on.

To make sure I know the latest news from different browser games, I took a couple of steps and there are a few more to be done, to make sure I don’t miss anything.

  • I’ll look for popular games in browser game directories. Those that don’t display the number of players I’ll choose based on Alexa rank and forum activity.
  • subscribe to game newsletters if I can find any that use this feature
  • bookmark in a folder the Latest News pages from games, and Announcements sections from their forums. Then once a day I can right click on that bookmark folder in Firefox and click Open all in tabs. Shouldn’t take more then a few minutes to see if there are news worthy of reporting.
  • subscribe by RSS to browser game blogs
  • subscribe to blogs/sites talking about browser games
  • once the blog gets a bit of popularity, I’ll start networking with game owners and get interviews

Other then that, I will write quite a few articles from my own experience on how it’s like to develop a browser game, what you need to know and what to avoid.

As for posting frequency, I’ll keep it limited to a couple of posts per week, plus any major news in the industry that will be reported immediately, and shouldn’t take too much time.

This concludes part 2 of the BGT Case Study, the content creation. Part 3 will probably be about the keyword research done for Browser Games Talk.

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