This will be my first attempt to create a post on ‘Blog Monetization’ particularly in optimizing generated income from your blog through Adsense. Although lots have been said about Adsense and I’m sure that most of what I’m going to say have already been mentioned elsewhere but for the sake of sharing what have worked for me, I decided to publish this post. Don’t worry, this post is a short one.
If there are three things I’ve learned about Adsense that will surely improve your click-through-rate (CTR) these are as follows:
Target the less internet savvy netizens as your blog readers.
What kind of blog do you think earns the most from Adsense? Apparently, these are blogs that target the less internet savvy netizens as their readers. For the same reason, Plentyoffish.com earns more profit from Adsense than JohnChow.com. What do you think is the advantage of PlentyOfFish.com over JohnChow.com? One of the obvious reasons is that PlentyOfFish receives more traffic than JohnChow. But the more logical reason is the fact that the readers of PlentyOfFish are less internet savvy people. What I mean with less internet savvy people is that they don’t know much about how Adsense work and the benefit the owner of the blog gets once someone click on these Adsense.
Honestly, I’ve visited JohnChow.com for a couple of times but I never clicked on any of his adverts. Why? Simple, because I know that they’re adverts and that everytime I click on them, John Chow earns from it. And that these adverts once I click on it are likey going to direct me to a page that sells something. I don’t hate adverts but the fact that I knew they’re adverts makes me not click on it. Sorry but that’s the truth. If you really want to earn more money from Adsense, don’t create a blog where your target readers are bloggers, on-line marketers or internet savvy people.
Increase ‘TARGETED’ traffic to your blog and optimize your blog for search engines.
Traffic is one of the key elements of successful blog monetization. If your blog does not have enough traffic, it could mean failure on your attempt to generate profit from your Adsense. In the case I have presented awhile ago comparing PlentyOfFish and JohnChow, one of the reasons why PlentyOfFish gets higher profit from Adsense over JohnChow is because of it’s higher targeted traffic. Take note that I’ve specifically used the phrase ‘Higher Targeted Traffic’.
What does targeted traffic means? In simple words, targeted traffic are traffic from people who have interest on your blog. Assuming that your blog is all about Paris Hilton, a targeted traffic would be from someone who is interested about Paris Hilton. What makes targeted traffic better over non-targeted traffic? Non targeted traffic has lesser click through rate (CTR) over targeted traffic. Let’s use the Paris Hilton Blog as an example. I’m sure that you are aware that adverts shown inside your Adsense are related to your content. So if your blog is all about Paris Hilton, most likely your Adsense will feature Paris Hilton related adverts. If your visitor has an interest on Paris Hilton, he/she will most likely be lured to click on your Adsense. In contrast, if a non-targeted traffic, let’s say someone who is looking for SEO information visits your blog, he/she may have lesser interest in clicking on your Adsense.
With regards to search engine optimization, you should take efforts to optimize your blog for Search Engines. Why? According to studies, most targeted traffic originates from these search engines. In simple words, someone who visits your blog through a search engine has higher probability of clicking on your Adsense than someone who visited your blog through a referral link from other blogs or websites. Furthermore, people who use the search engines are looking for more information so they’ll click on related links until they find exactly what they’re looking for. On the other hand, those who visit your blog through a referral from other blogs are either curious or just simply blog hopping. Once they see your blog, don’t expect them to click some more and hopefully click on your adverts.
To optimize your blog for search engines, it requires a great deal of work. You need careful keyword research and continuous effort to optimize it. I shall be making more posts about search engine optimization in my succeeding articles. Meanwhile, here’s a link to some simple things you can do to optimize your blog.
Blend your Adsense to your blog’s theme or design and don’t be greedy with the placement of Adsense on your blog.
Generally, the more your Adsense looks like a part of your blog content, the higher the click-through-rates (CTR) you get, which ultimately leads to a higher Adsense profit.
In the recent post of OneMansGoal, Brian Clark mentioned forgetting about blending Adsense to match your blog’s design or theme. With all due respect, I don’t think Brian is correct. As more and more netizens are getting aware of Adsense, more people starts to hate Adsense. As soon as they’ve learned that you get profit everytime they click on it, I doubt if they’ll ever want to click on it again. Not all people are like that, you may argue but hey there are more people who wouldn’t want you to become richer than those who would love you to earn from your Adsense. Face it, advertisements are becoming the most hated scene on-line. So now you have the choice to either 1. make your Adsense glaringly obvious or 2. make it more pleasant by blending it to match your blog’s design or theme, and don’t place excessive Adsense on your blog..
If you decide to make your Adsense glaringly obvious and place too much Adsense in hopes to increase your click through rates (CTR), there are possible negative consequences.
On the other hand, blending your Adsense to match your blog’s theme / layout /design will help you minimize the risks mentioned above.
How About Placement of Adsense?
I intentionally skipped this part but since you’ve asked allow me. This is suppose to be common sense and it’ll be an insult if I give you further details about it. In case you insist.
If you want someone to click on your Adsense, you should make it accessible to them. Putting your Adsense at the bottom of your blog is not advisable. Click here to view a short article about the proper placement of Adsense to optimize your profit, which in turn will increase your click through rate (CTR).
I promised not to make this post too long but I guess I was carried a little. Anyway, that’s all I have to say about how to optimize your Adsense profit. If you have anything to say about this post, anything to rebut or further explain, the comment is more than willing to accommodate your thoughts. Remember that links here are ‘dofollow’. You get a love link for your comments. Take advantage of it.
Cheers and thank you for your time. 
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