Your blog traffic is consistently declining so as your blog subscribers. Your advertisers are withdrawing from their commitment, which adversely affected your blog earning. Your Google Page Rank, Technorati, Alexa and other relevant ranks continue to deteriorate. In short, your blog is dying. These are the major symptoms and indications that your blog needs to be revitalized.

But before any attempt to revive or revitalize your blog, you have to realize that your commitment and dedication is required to make this endeavor a success. Otherwise, you might just let go of your blog because without your commitment and dedication, the whole process of revitalization is futile. You also need to understand that revitalizing your blog is not an easy job. Revitalizing it means starting from the basics or from scratch. More importantly, the whole idea of revitalizing your blog requires your hard work, time and resources.
Reasons Why Your Blog is Dying
In case you are wondering why your blog is dying, here are some good reasons. Although in reality, the reasons why blogs fail depend on a more complex factors.
- Abandoning your blog is guaranteed to kill it.
- Semi-abandonment in form of irregular posting or rare updates can also cause your blog to die out.
- You got beaten by your competitors. If your competitors provide better information, your readers might as well get it from them.
- Your blog lacks online visibility. Promotion and advertisement can help and are not always paid. These can be achieved for free by simply networking with fellow bloggers. Now if you stopped networking, that probably explains why your blog is dying.
- Your blog lacks innovation or fresh ideas.
- You don’t have goals and objectives.
- Poor planning and implementation.
- Your marketing strategies are ineffective or inappropriate.
- Your blogging about the wrong niche.
- You don’t like blogging or blogging doesn’t like you.
- You blog solely for MOOOONEY!
- You are an attention whore.
- Your blog’s design sucks.
Again, these are only a few ‘possible’ reasons why blogs die. Now, to the more important part of this post… revitalizing your dying blog.
Tips To Help You Get Started
If you are ready to commit and willing to do your part, your are now ready to move to the next step… the revitalization process. Now to help you get started, here are some useful and practical tips you can implement.
1. Rewrite Your Objectives
Having a goal or objective is actually a strategic approach to blogging as these goals and objectives help you stay focussed and perhaps motivate you to continue blogging. As soon as you accomplish your goals and objectives, come up with a more rewarding or ambitious goal and work hard to achieve it. I recommend that you to set objectives that will keep you motivated to continue blogging and improving your blog. Money and fame are the usual objectives that keep bloggers motivated. I also recommend you to read Problogger’s post on setting your blog goals to help you better understand blog goals.
2. Reflect and Make Your List
After rewriting your goals and objectives, set some time to reflect on what happened to your blog and make a list of the things you have learned. This includes your mistakes, the strategies that worked, your strengths and weaknesses, reasons for your failure etc. These information will help you understand what went wrong to your blog. But more importantly, these information will help you plan and organize your strategies and guide you to implement it more effectively.
3. Get Help From Others
It is also a good idea to seek help from other experienced bloggers. I’m pretty sure that somehow, some time in their blogging; they’ve experienced their blog dying. While not all bloggers are comfortable sharing this part of their experience and how they’ve overcome it, I’m most certain that you’ll find some bloggers who are willing to share their experience and give advices. I personally recommend you to check out DigitalPoint, Bloggeries and BlogCatalog as these are communities of helpful bloggers and webmasters that might help.
4. Plan and Organize Your Strategies
Now that you have enough knowledge of your blog and the potential reasons why it failed, you are now ready to plan and organize the strategies you will be undertaking to fully revitalize your dying blog. When planning and organizing your strategies, as much as possible, take into account all possible factors that will influence or affect your implementation. Example includes; time, resources, contingencies etc.
5. Start Working – Implement Your Strategies
Once your objectives are defined and your strategies are set, you are now ready to another equally important process… the implementation part. This stage will determine whether your blog will be successfully revitalized or your efforts will be wasted. Actually, it all depends on you now. But then, there are cases of failed revitalization mainly attributed to the lack of commitment, poor planning and organization and poor implementation.
6. Redo the Entire Process
Whether you are successful or not in your attempt to revitalize your blog, the next step in the process is to redo the 5 tips. If you are successful at regaining or reviving your blog, you are now ready to move to a higher level. This time, make objectives more challenging, rewarding and ambitious. If however, for some reasons, you failed to revitalize your blog; you need to reconsider your objectives or you need to give more time to achieve it. In the end, great objectives coupled with the best strategies is futile if less effort is made to implement it.
There you have it. The tips to help you get started in revitaling your dying blog. It’s up to you now to use it. Remember that your success depends on you… your efforts, your dedication and commitment.
Don’t forget to leave your comments or reactions to this post and get a backlink to your blog. Links in the comment are made ‘dofollow’.
Thank you for your time and good luck!
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#1 and #2 don’t apply if you’ve developed search traffic using good SEO techniques. For example, I have a blog that hasn’t been updated since November that gets between 500-700 hits a day, 96% of them from Google. Another, which hasn’t been updated since July 2007, gets about 300 a day. Of course, these blogs aren’t about blogging or making money.
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Those are some very interesting tips. I’m not looking to revitalize a blog but want to avoid creating one that dies shortly after creation.
thanks for the info
Wonderful picture
I will not say that “being an attention whore” forms part of making your blog die.. it will instead increase traffic in a certain sense since that means you are almost everywhere to grab attention..
One of the most inportant factor which will keep your blog going, is definetly the couple “aim + motivation”. If you have well defined aim and you know when you should blog, the motivation will automatically be there. The next step would be just to kick yourself a bit to come with ideas
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[...] you have a blog that’s dieing? Then you should quickly revitalize it else it will continue to [...]
Heh, some good things has been said in this post. Thank You, i’ll rethink many things
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