advertisers, advertising, netizens are become immune to advertisementsRecent research shows that the netizens are becoming more and more immune to advertisements. They seem to have been trained and programmed to ignore, if not abhor it. As a result, the number of disgruntled advertisers continue to grow, which tremendously decreased opportunities for publishers.

During the early days of its introduction, Adsense was thought to be an effective method to monetize blogs. Almost everyone with a website has Adsense displayed on it. Today, the once considered lucrative blog monetization method now only works to a few heavily trafficked websites.

One by one, publishers started to strip off Adsense on their blogs and embrace  the new face of advertisement… the 125X125 banner. Suddenly, sidebars started to become crowded with different 125X125 advertisements. At the same time, Entrecard was born giving more reasons to go with the trend. As soon as the netizens became aware that 125X125 banners are usually advertisements, they started to develop “anti-bodies” that makes them immune from clicking these ads.

What has caused the immunity of these netizens to advertisements?

Advertisements and How Netizens Perceive Them

To fully understand the behavior of the netizens toward advertisements, let’s analyze the nature of these ads and understand why they are not appealing or why they are so hated by the netizens. Although not all sort of advertisements are useless, the majority remains to be obtrusive. Here are some obvious reasons why advertisements are becoming unpopular to the netizens and how netizens become immune to it.

Quality of products and services advertised fail to deliver their promises.

How many advertisements have you tried only to find out that they don’t work. How many Adsense text ads have you clicked only to land in a totally irrelevant page? How many e-books have you bought that contain the same information available for free from other sources? How many of them actually worked? Let’s face it. Advertisement has earned a “Bad Reputation” to the netizens. For most netizens, advertisements generally equates to this equation : Advertisement = crap to the 3rd power.

Netizens know you earn from their clicks.

Like I said, during the early introduction of Adsense, it was a profitable method to monetize websites. But as soon as people learned that you earn from their clicks, they became uncomfortable with the idea that they make you cash every time they click on your ads.

Netizens know where ads are located.

One of the many reasons why advertisements tend to have little effect to the netizens is because they know where they are located. Almost all websites place advertisements on the same location, usually to the most visible part of a website. This enables the netizens to program themselves into giving less attention to these places.

Netizens know how ads look like.

Another factor that constitutes to the immunity of the netizens to advertisements is the fact that almost all advertisements look the same. This allows the netizens to detect ads and easily ignore them. Here are some interesting facts. Flashes are usually regarded as ads so as all money making programs. 125X125, 728X90 and 120X600 banners are all highly suspected as advertisements.

Okay, what else do you think makes you immune to advertisements?

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