There’s nothing wrong with Alexa. It’s just that they have overhauled their ranking system and it’s now in effect. That’s the reason why Blogging Mix’s Alexa Traffic Rank dropped from 65,798 to 169,276. Although the effect of the new ranking system is not good for Blogging Mix, I’m still glad that Alexa did the necessary changes in their algorithm. These changes make Alexa an even more credible traffic measurement.

alexa traffic rank, alexa ranking system, alexa rank changes
Image Source: Alexa Company Announcement

If before, Alexa Traffic Rank is computed base on the the Alexa Toolbar users, the new Alexa ranking algorithm is now based on more sources of data. This enables a more accurate presentation of a website’s real traffic rank. This also means that the Alexa Traffic Rank is no longer skewed towards technology related websites.

Check out the changes to Alexa Traffic Rank of these websites. (Source: AmitBhawani.com)

Shoemoney.com : Was 2xxx Rank : Now 19818 Rank
Problogger : Was 3xxx Rank : Now 12917 Rank
JohnChow : Was 5xxx Rank : Now 17088 Rank
DigitalPoint : Was 3xxRank : Now 938 Rank
Global Internet Index : Was 66000 Rank : Now 45323 Rank
JimKarter : Was 40xxxRank : Now 187845 Rank
AmitBhawani : Was 70000Rank : Now 54006 Rank
Labnol : Was 19000 Rank : Now 14626 Rank

Here are some details regarding the changes in Alexa Traffic Rank.

When Alexa began displaying rankings in 1998 it was with the goal of showing Alexa Toolbar users how popular any given site was within the Alexa community. We generated the rankings through an analysis of Internet usage by people who use the Alexa Toolbar. Since that time we’ve been delighted to see that the Alexa Rankings have become a yardstick by which website popularity is measured. We are grateful to the thousands of people who come to Alexa.com each day to check the Alexa Rankings.

In recent months we’ve heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!

We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.

You gave us many other suggestions as well, and we are working hard to implement them. We won’t tell any secrets just yet, but you can expect to see new features rolled out over the coming weeks and months.

What was the effect of the changes in Alexa Traffic Rank to your blog? Did your rank improved? Share the changes in your Alexa through the comment. :D

Thank you for your time!

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