In case you haven’t noticed, I removed ProjectWonderful from my sidebar today. I have had no luck with it after using it for over one month. Moveover, I think that the revenue generated given the space and position it occupied was not worth it.

For 1 month, the three ProjectWonderful 125X125 banners only earned over $25. That’s a little over the price of one 125X125 banner advertisement on my blog. I also noticed that the highest bid price I got so far was only $0.80 and the lowest was $0.02. The huge range and price deviation occur because the price paid by advertisers depend on the number of bid (demand) and how much bidders are willing to pay. So even if you have a high traffic site when there are no advertisers bidding, your earnings will remain low.
Another reason why ProjectWonderful isn’t wonderful at all and why I took it off my blog today is because of the off-topic advertisements frequently shown on my blog. I know that Project Wonderful allows you to filter advertisements and approve only those that fit your blog’s topic but this means additional work to the blogger and lesser opportunity to monetize your blog. The earnings are just too meager that when you consider the time and efforts you put to keep advertisements relevant to your content, it’s not just worth it.
Other than the meager earning and the irrelevant advertisements, another reason why I took off ProjectWonderful from my blog is because it slowed the load time of my sidebar. This caused the advertisements and links below it to load very slow as well. As a result, my click through rate (Google Adsense) and page view (Links to other posts) are also adversely affected.
Lastly, since Project Wonderful requires you to install a script, it does not only slows your blog’s load time but it makes your blog not search engine friendly. If you’re considering optimizing your blog for search engines to get more of pages indexed in their seach result and increase your traffic, then you should minimize using scripts. By removing the long script of Project Wonderful, I am able to optimize my blog for search engines and give their crawlers an easier job.
To be fair, there are other websites like Entrecard.com that are making some decent revenue from Project Wonderful. Entrecard.com receives over $300 every month from Project Wonderful. I personally believe though that Entrecard.com can make more money from the space and position occupied by Project Wonderful.
What about your experience? Any luck so far? I’d love to know why you are keeping Project Wonderful despite the meager income you generate from it.
Thank you for your time.
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