Probably because it’s the only social media site where content is truly king. With Digg and other similar sites you have a much better shot if you have friends to send shouts to, if you submit your articles at certain times during the day, if you’re a top digger and so on. With StumbleUpon, all you need is a good article and the traffic will follow (if you submit to the correct category).

The screenshot below is the traffic from a new blog I started on October 28 I think.

One of the articles was submitted to StumbleUpon on October 31st. It was very successful with the StumbleUpon users, and in the last 16 days it brought me 45,000 visitors and 76,000 page views to that article, 30+ comments, the first 20-25 subscribers of the blog, and ~$14.

The money is irrelevant here, the CTR was absolutely horrible, the subscriber number is what interests me. Yesterday, more then two weeks since it was submitted, it brought 1,000 visitors to that article. And that’s without having a powerful account or taking into consideration the time of day for the submission.

True, a top stumbler can boost your initial number of visitors, but ultimately you need good content to be successful, and I think that’s where Digg is losing the battle.

A good start if you want to use StumbleUpon is an article from The Lost Art Of Blogging, called A Guide To StumbleUpon: Understanding And Beating The System. It’s well worth the read, and if you’re new to social media, you can also take a look at his article, Introduction To Social Media And Social Media Marketing.

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I didn’t jump the BlogRush bandwagon when it came to town, and I’m not going to start promoting it now, but I feel like this announcement might be worth a mention.

Well, the points that I felt in the first phase that they needed work on:

- Improved Security & Abuse Measures (We’ve already squashed 95% of the cheaters!)

- 100% Manual Review & New Quality Guidelines

- More Categories! (A lot more)

- Bonus Syndication For All Users, But Weighted Towards Low-Traffic Members

- Widget Performance Monitoring

If they work like they say, it should be an improvement. I’ve removed their widget a long time ago from the only blog where I was testing it, but I might consider bringing it back now.

The widget performance monitoring especially I like how it sounds. It should help a lot with the CTR of the widget, and together with the more detailed stats, the manual review, the exclusion of the non-english and the spam blogs, it might make BlogRush actually worth it.

It will take about a week to roll-out these changes, but I’ll be waiting with interest reactions from other bloggers on how big are the improvements in traffic from the widget.

PS: for some reason, I always feel like I’m reading a sales letter when John Reese makes a BlogRush announcement. Anothere example here. Anyone else got that feeling?

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