This is the second blog review given in the Shylock Contest.

Just as its title suggests, Gizmo’s and Gadgets is a gadget blog, aimed at technology lovers. It’s a relatively new blog, with just three months under its belt, but it can grow considerably if the owner knows how to capitalize on this huge market.
I’ve talked with the owner of the blog, and since my readers aren’t necessarily his audience, I’m going to combine the review with my opinions on what he could do to make a difference in the gadgets niche, a pretty saturated market.
First of all, the content
He’s got the right idea when it comes to what people are looking for, two good examples being Google Phone Rumors Not True and Microsoft’s “Falcon” Xbox 360 Rumors. He knows what people are looking for, and it shows that he can cater to that market.
Two of the blog’s categories got my attention more then others: Strange Gizmo’s and Gadgets and Gizmo’s and Gadgets for Fashion. With so many blogs talking about gadgets, I feel like the blog would have a better chance of success if he would pick a niche of their own. A focus on one of the two categories I’ve mentioned above, might give this blog that uniqueness that could make him big in the long run. Or, just as well, he could be focused on GSP Navigators, like the HTMS Provia A1 Review or a blog on LCD monitors like the post on Lenovo’s L220x 22-Inch Monitor.
In this saturated market I’d say you need a niche to succeed. Becoming an authority when you have giants like Engadget or Gizmodo around is tough. You can’t compete with them at the number of posts per day, and your best chance would be to be the first to break stories, simply writing linkbait or picking just a niche in the gadget and electronics market (like just LCD’s, sport gadgets, video cards, etc).
How you can break stories when it comes to gadgets
If you can be the first to blog about a new gadget from time to time, you have a better chance at getting to the front page of Digg. You can also mail other gadget bloggers and let them know about the story you just broke, and if it’s an interesting gadget you’ll probably be credited as the source.
If you want to be the first to write about a gadget, then you have to subscribe to the RSS feeds of the gadget stores and to their newsletters. Some of them don’t have feeds, so in this case you bookmark the New Products page of all these stores in a special folder and once or twice a day you do a right click and then Open all in tabs, to see if there are any new gadgets announced.
Here are a couple of gadget stores that you can follow for new products:
There are plenty of other stores you can follow, and you can also subscribe to press releases from Sony, Apple or other big electronic companies.
If there are new gadgets in the shops, do a quick check on Google or Digg to see if it’s indeed a new product on the market, or if others are already selling and it’s an old story.
If you just rewrite news from other blogs it’s a bit tough to get subscribers.
One other thing that I would recommend, is becoming an affiliate for the shops that you’re following. Whenever they have a new product, use your affiliate link when you talk about it.
If you can’t break the news first, then see what blogs do that, and subscribe to them. For that, just follow the blogs that are quoted as sources by the big guys. See what sources Engadget, Gizmodo or Coolest-Gadgets.com use. At least you’ll be one of the first to write about it.
Write linkbait
Don’t limit yourself just to reporting of new gadgets. Subscribe to CopyBlogger.com and learn how to write titles and copy that will make people click the link to your story.
Here are a few examples of linkbait that I can think off right now. I’m sure you can come up with something better if you spend some time brainstorming.
- 5 Gadgets That Paris Hilton Could’ve Used in Prison (security gadgets?)
- Want to be a better parent then Britney Spears? These gadgets can help!
- 7 Gadgets That Increase Your Chances Of Getting Mugged (gadgets that people dream of - IPhone?)
- 25 T-Shirts for Atheist Geeks
- One Simple Gadget That Could’ve Kept Paris Hilton Out Of Prison, If She Had One (presenting a gadget that doesn’t allow the car to be started if it detects alcohol from the driver. I think there is one)
Use Social Media
Digg.com, Reddit.com, StumbleUpon and any other social media site that has sections for electronics or gadgets, can be used to boost your subscribers. Some may bring tens of thousands of visitors, others just a few dozen if you hit the home page, but they’re potential subscribers, so work on getting them to the RSS feed.
However, if you want to have an acceptable chance of getting to the front page, you will need to network. Contact other bloggers, ask for their IM id, talk with them and when you have a good story let them know about it, either for a quick vote on a social media site, for a stumble or they might simply write about your article. Pick a niche social media site that has an audience of geeks and build a strong profile there. Don’t submit just your own stories, become a regular user of the sites you intend to focus on.
The domain
First of all, the domain is not great. Those two hyphens make it pretty hard for someone to remember it. If you really plan to work on this blog in the long term, and you don’t have extraordinary amounts of search engine traffic
right now, I’d recommend buying another domain without hyphens, and doing a 301 redirect from the old one, to transfer all the link juice. You might experience a drop in search engine traffic for a month or so, but from what others have said, it should pick up after that.
Conclusion
If you want to make it in the gadget niche, you really have to find a unique angle that will speed your growth and has a good potential in the long term. You have to sit down and rethink your strategy when it comes to that blog. New domain, new focus, new style of writing articles, linkbait, outside-the-box promotion, guest posts. You also need to be able to write content on a regular basis in the long term.
And this is for most of the bloggers trying to make money online in a saturated niche. Be unique or don’t waste your time. I’m not trying to make a living in the making money online business. The biggest blogger in this niche has 34k subscribers. The biggest blog in the gadgets/technology niche has over 1 million. Compare and see if it’s worth starting a blog in the making money online niche, if your goal is to live of that blog.
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