You’ve probably seen a bunch of money making blogs following a trend launched by John Chow, that of requesting reviews and giving some links in return. While it may not suck for those receiving reviews, it certainly does for those that do them.

Do consider that for every effort you make online, you have to get something worthwhile in return.

What you give:

• 30-60 minutes of your time to read their blog and review it. Perhaps more then that, depends if you’re familiar with the blog and how detailed you want to make the review.
• a full article dedicated only to their blog, when it could actually be something worth reading for your readers

What you get:

• one link out of 10 or 20 posted there, on a page that will probably be a maximum PR 1 or 2 since nobody will link to it. Please do the math and see how much each of the 10 links gets when you split a PR1-2 into 10 parts (more if you count the blogroll and other links on the page).
• a couple of dozen visitors and a 1 line mention of your blog
• do it more then once and you get to loose me as a subscriber; I can give you a personal guarantee that I didn’t subscribe to your blog to read blog reviews ( if it’s a payed review I don’t unsubscribe, I understand that you’re trying to make money online).

My personal advice: stop screwing around. Would you subscribe to a blog because the owner writes such great reviews of the work done by others?

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