Believe it or not, not every blogger that writes about SEO knows what they’re talking about (I know, shocking). One of the things that I keep seeing around is the advice to submit content to article directories. Luckily, not as often as I saw it in 2006, but it’s still there.

If they stopped for a moment to think about it, instead of regurgitating stuff they’ve seen in other places, they would see quite easily that syndicating articles it’s really not worth the trouble.

It’s duplicate content

If 10 people take that article and put the same version on their own sites, it’s really good chance that those pages will be marked by Google as duplicates and will probably go supplemental.

I don’t want links from blogs that think posting duplicate content is a good idea

Sorry, that’s what I call a bad neighborhood. I don’t accept that other bloggers steal my content and put it on their own blogs, and I don’t see why I would want sandboxed sites with no authority and lots of supplemental pages linking to me.

If it takes you 5 hours to write 10 articles to syndicate, why not use that time to write one great article and promote it.

Write a great article, put a few good hours in it, use some linkbait. Then send emails to the top 20-50 bloggers in your niche and let them know what a great article you wrote. Also submit to social media and use any other method to promote that article.

Even if only one of those bloggers replies and links to you, that one link is worth more then what you could get from 10 syndicated articles, and it’s the same amount of time involved.

You want authority? Get those that already have it to link to you.

If you enjoyed this post, make sure you subscribe to my RSS feed.!