This is not just about long tail keywords, it’s also about keywords with low competition that you accidentally rank for. If you follow your stats closely (you should), you’ve probably seen visitors coming to different posts from the past with long tail keywords or weirder ones that might still be related to your topic.
I’ll take as example a niche gadget blog that I own. This blog doesn’t have huge authority, it’s fairly new, and from time to time I find it ranking for different gadget related keywords on the 1st or 2nd page without me doing any link building to achieve this. Now, I know many would just be happy because they get a few visitors from those keywords, but I say why stop there? As an experiment I’ve tried boosting my rankings for those keywords with minimal time spent on doing this. I don’t know if I even spent 10 hours for the 6-7 long tail keywords that I tried boosting.
Before this small link building campaign I was getting around 9-10 visitors a day from those keywords, with them ranking from the 3rd place to the second page on Google. Now, I’m getting 35-40 visitors a day for them, with those keywords all being on the first page, some even first or second place. If I spend some more time with them I’m sure I can bring them all in the first or second position, and the beautiful part is that I’m an affiliate for some of those products that I rank for.
Granted, a boost from 300 visitors/month to ~1100/month from those keywords might not seem impressive, but it did require just a few hours of link building and those extra 800 visitors will be coming there month after month since it’s fairly low competition.
So, go check your stats, see the keywords that bring you visitors regularly and check where you rank for them. If you can boost your ranking and double or triple that number of visitors, then why not do it?
If you enjoyed this post, make sure you subscribe to my RSS feed.!
