Looking for an allowable way to drive traffic from Google to your site? Here’s a method that’s been reported to have great success for many large content sites and it involves looking at Google Hot Trends. According to TechCrunch, one site owner was able to get “up to 30,000 extra unique visitors per day just by focusing content on top queries.”

Lets take a closer look about how this works, and how you can make it work for you.

1. How Fast Is Your Site Indexed?

This is essential to success with this method. The faster your content makes it into Google’s search index, the faster you’ll be able to capitalize on the “hot trends” traffic from Google. In the case of WhyDoWork.com, I’d say we’re towards the top end of the scale in indexing time. Take a look at this example:
A few days ago, at 5:22 PM, one of our members LadyBug made this post:

At 6:05 PM, I was searching Google for something else and came across that same post, already indexed in Google:

In order to have the greatest success with using Google Trends Hot topics to drive traffic to your site, common sense dictates that the faster you can get a “hot trend” topic indexed in Google, the faster you’ll be able to capitalize on any traffic it may generate before it goes cold.

2. Choose Hot Topics Wisely

Going for the #1 topic on the list probably wont do much for your traffic. Picking a mid-range term will. In keeping with providing relevant content for your audience, choose a term related to your niche as closely as possible.
Lets look quickly at what’s hot today:

Since hardly anything on there is remotely related to this blog, Let’s pick something random like #27:, qvc shopping channel, which is one of the world’s largest and most successful home shopping networks.

Click through to the next screen. You’ll be presented with data and an indicator of just how hot this term is (and why):

It’s pretty clear this term has taken off today, and the “Hotness” is relatively spicy. : )

3. Make Your Post – If It Makes Sense

Ensure you’re not just posting garbage for the sake of posting. Remember this technique already requires you to have some web-clout (via speedy Google indexing) so posting off topic is not advisable. While I am all for driving traffic to your site, I am not all for putting more crap online. 

If you regularly follow Google Trends and stay abreast of what’s hot, you can be ready to post about something related to your niche when the time comes. It is perfectly OK to post about a hot topic if you are legitimately providing something of value to your readers. The way I see it, Google Trends is just another source for blogging inspiration.

Let me know if you’re doing this, and if you aren’t let me know how it works out after you give it a try!

If you enjoyed this post, make sure you subscribe to my RSS feed!