Sometimes there are little flashes of proof that I might know what I am talking about. :)

About a month ago I posted a hole in our PageRank strategy that I thought was draining some of the authority Google gives our site (see nofollow and improving PageRank). I made the changes (knowing that early April was the next update), and every major page on our site has been bumped to PageRank 5 on the toolbar.

For those that say the visible PageRank is just a snapshot, it does make a difference when selling ads, and it does make a difference in the eye of a large portion of your site audience, so you should try and get that little green bar as high as you can.

If you read this and have no idea what PageRank is, here’s an overview.

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