To quickly answer the question I’d have to say no, but stick around and let me tell you why!
When Facebook announced their new advertising format I had to give it a try. With the huge user base they already have and the relatively cheap cost to distribute (I paid $30 to send 15,000 flyers to groups of college students) I thought it would be a good experiment to see how well college kids respond to ads focussed on part time work online.

Setting up Your Ad

As with everything else on the site, this is extremely easy to do. You can start by visiting here and constructing your ad. You will be given a live preview as you construct your advertisement which will look something like this:
my flyer
As you can see they are fairly basic but will be placed in prominent location on your audiences profiles. I can’t speak for Flyers Pro, which is structured so you only pay per click, but my trial with the regular version was a snap to set up and took less than 10 minutes.

Choosing Your Target Audience

Facebook allows you to target specific countries, sexes, schools, and networks. If you’re going to be advertising to those looking to make money online, I’d advise choosing a few universities or colleges that you know offer technology and IT programs.

Sit Back and Wait for the Traffic

Once you’re done making your ad and choosing your audience, you can pay for your flyer. Prices are extremely cheap ranging from $5 for 2,500 flyers all the way to $200 for 100,000 flyers. For my test I went with 15,000 flyers for $30. Without further adieu here’s the results:

facebook flyer results15 clicks on 15,000 impressions. I’ve done quite a bit of advertising online and 0.09% is probably my most disappointing click through rate of all time. The flyer created was well written and targetted and I was expecting more from Facebook.

I did have a hunch that the click through rate would be dismal just from what I’ve heard about advertising on Facebook in general. According to Valleywag.com, Facebook is the worst performing site for advertisers online. In a report they received, the average click through rate was presented as 0.04%, meaning that for every 1,000,000 impressions you order you’re going to get 400 clicks.

Looks like I more than doubled the average. :)

I’d think twice about advertising on Facebook as there are quite a few more cost effective ways to spend your advertising dollars. If you have given them a try, paste your click through rate in a comment. I’d be interested in seeing what kind of results others have been getting.

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