Comments on: Facebook Flyers: Should You Advertise on Facebook? http://www.whydowork.com/blog/wdw-insider/159/ blog covering making money via the Internet and telecommuting employment topics Fri, 29 Aug 2008 07:50:03 +0000 http://wordpress.org/?v=2.6 By: Franck Silvestre http://www.whydowork.com/blog/wdw-insider/159/#comment-33685 Franck Silvestre Thu, 21 Feb 2008 19:14:48 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-33685 Thank you for this mate. I won't consider facebook anymore for advertising. I read another similar post about paid advertising on stumbleupon, and results were close to facebook. Thank you for this mate. I won’t consider facebook anymore for advertising.

I read another similar post about paid advertising on stumbleupon, and results were close to facebook.

]]> By: WhyDoWork http://www.whydowork.com/blog/wdw-insider/159/#comment-31720 WhyDoWork Sat, 16 Feb 2008 04:05:12 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-31720 Thanks! I'm usually pretty honest with what works and what doesn't :) Thanks!

I’m usually pretty honest with what works and what doesn’t :)

]]> By: Joseph http://www.whydowork.com/blog/wdw-insider/159/#comment-31702 Joseph Sat, 16 Feb 2008 02:51:17 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-31702 hi, I was about also to have my ads displayed in facebook... fortunately i stumbled on your site.....thanks for sharing your experience with them. it's nice to know people who honestly and fearlessly share their experience in the service they have subscribed... keep it up.. hi,
I was about also to have my ads displayed in facebook… fortunately i stumbled on your site…..thanks for sharing your experience with them. it’s nice to know people who honestly and fearlessly share their experience in the service they have subscribed…
keep it up..

]]> By: Pete White http://www.whydowork.com/blog/wdw-insider/159/#comment-8693 Pete White Thu, 08 Nov 2007 17:09:17 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-8693 wow I didn't know the click through rate was so poor, I might do my own experiment to backup your results. I can see why because the facebook ads are very small and in proportion to the number of links on the page the adverts link again is small. I'm not sure if I've ever clicked a link. wow I didn’t know the click through rate was so poor, I might do my own experiment to backup your results.

I can see why because the facebook ads are very small and in proportion to the number of links on the page the adverts link again is small. I’m not sure if I’ve ever clicked a link.

]]> By: WhyDoWork http://www.whydowork.com/blog/wdw-insider/159/#comment-8289 WhyDoWork Sun, 04 Nov 2007 15:00:17 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-8289 Hey Freya, That would be true if you were interested in having a campaign purely for branding purposes. In this case I wanted all 15,000 people to click. ( i was paying $30 for 15,000 flyers regardless of how many people clicked.) I agree that a PPC test on Facebook would be a good test to see which was more effective. My hunch is that 30$ of PPC click ads would take a lot more than 15,000 impressions! :) Hey Freya,

That would be true if you were interested in having a campaign purely for branding purposes.

In this case I wanted all 15,000 people to click. ( i was paying $30 for 15,000 flyers regardless of how many people clicked.)

I agree that a PPC test on Facebook would be a good test to see which was more effective. My hunch is that 30$ of PPC click ads would take a lot more than 15,000 impressions! :)

]]> By: Freya Bletsoe http://www.whydowork.com/blog/wdw-insider/159/#comment-8275 Freya Bletsoe Sun, 04 Nov 2007 10:54:56 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-8275 Ok we were thinking about advertising on Facebook, but having read the above at first I wasn't so sure....but then having a further think about it...perhaps it may be worth taking your trial on step further. Ok stick with me on this one...if you did a set amount of leaftets for $30 (15,000 was it?) and you got a really low click through rate on a one hit leaflet drop then would that not suggest that it would be cost effective to run a longer pay per click ad campaign? Here's my reasonings, you'd have a low click through rate so the actual ad it's self is not going to cost that much to run, plus even if people didn't click through on your ad you've got a "background" almost subliminal presence on Facebook haven't you? They are going to see your ad there for longer without you running the risk of loads of people clicking through on it...does this make sense or am I totally wide of the mark?? :-) Would it be worth perhaps running a test trial of pay per click ads on Facebook and see how much longer your advertsing stands for on the site before you reach the same $30 spend on click throughs? Perhaps it may work out you get more ad for your money that way? Cheers Freya www.freyabletsoe.com Ok we were thinking about advertising on Facebook, but having read the above at first I wasn’t so sure….but then having a further think about it…perhaps it may be worth taking your trial on step further. Ok stick with me on this one…if you did a set amount of leaftets for $30 (15,000 was it?) and you got a really low click through rate on a one hit leaflet drop then would that not suggest that it would be cost effective to run a longer pay per click ad campaign? Here’s my reasonings, you’d have a low click through rate so the actual ad it’s self is not going to cost that much to run, plus even if people didn’t click through on your ad you’ve got a “background” almost subliminal presence on Facebook haven’t you? They are going to see your ad there for longer without you running the risk of loads of people clicking through on it…does this make sense or am I totally wide of the mark?? :-)

Would it be worth perhaps running a test trial of pay per click ads on Facebook and see how much longer your advertsing stands for on the site before you reach the same $30 spend on click throughs?
Perhaps it may work out you get more ad for your money that way?
Cheers
Freya

http://www.freyabletsoe.com

]]> By: mcrilf http://www.whydowork.com/blog/wdw-insider/159/#comment-7973 mcrilf Thu, 01 Nov 2007 13:34:02 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-7973 Thanks for the link to my results - as you say, I got poor CTRs too!! Here's hoping that their SocialAds network (due for release on 6th November I hear) will be an improvement. Matt http://itsanonlineworld.blogspot.com/ Thanks for the link to my results - as you say, I got poor CTRs too!! Here’s hoping that their SocialAds network (due for release on 6th November I hear) will be an improvement.

Matt
http://itsanonlineworld.blogspot.com/

]]> By: WhyDoWork http://www.whydowork.com/blog/wdw-insider/159/#comment-7898 WhyDoWork Wed, 31 Oct 2007 14:49:21 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-7898 I had a suspicion it would be poor before I started. For a company that large $150 million / yr in revenue is peanuts. I had also heard from friends in the advertising industry (who've purchased 6 figure amounts on the site) that the clickthrough rates they were getting for clients were terrible and that Facebook never gets repeat business. I bet their new SocialAds Network (http://www.google.com/search?q=socialads+facebook) will change all that soon ;) I had a suspicion it would be poor before I started. For a company that large $150 million / yr in revenue is peanuts.

I had also heard from friends in the advertising industry (who’ve purchased 6 figure amounts on the site) that the clickthrough rates they were getting for clients were terrible and that Facebook never gets repeat business.

I bet their new SocialAds Network (http://www.google.com/search?q=socialads+facebook) will change all that soon ;)

]]> By: Lizard Wisdom http://www.whydowork.com/blog/wdw-insider/159/#comment-7895 Lizard Wisdom Wed, 31 Oct 2007 14:11:23 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-7895 Wow! The CTR you got on your experiment is a bit eye-opening, to say the least! Maybe we will put the idea of advertising on Facebook on the back burner for the time being. Thanks for that timely and insightful article! Wow! The CTR you got on your experiment is a bit eye-opening, to say the least! Maybe we will put the idea of advertising on Facebook on the back burner for the time being.

Thanks for that timely and insightful article!

]]> By: WhyDoWork http://www.whydowork.com/blog/wdw-insider/159/#comment-7886 WhyDoWork Wed, 31 Oct 2007 11:57:47 +0000 http://www.whydowork.com/blog/wdw-insider/159/#comment-7886 Results from: http://itsanonlineworld.blogspot.com/2007/10/case-study-facebook-flyers-part-2.html Click through: 0.004% - .138% Looks like I'm not the only one who had poor results :) Results from: http://itsanonlineworld.blogspot.com/2007/10/case-study-facebook-flyers-part-2.html

Click through: 0.004% - .138%

Looks like I’m not the only one who had poor results :)

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