Last week I logged into Google Webmaster Tools and noticed something different; the keyword report now showed how many impressions, clicks, and your average position in Google search results worldwide.
Cross section this information with data in Google Analytics, and it’s a goldmine. I’ll show you!
First you need to choose something on your site you’d like to improve. A key source of revenue for WhyDoWork.com are our work at home job listings. Improving traffic to this area of the site will result in more revenue (more traffic = more money).
With that in mind, I logged into Google Analytics and looked at the top referring keyword to the jobs page this week. It turns out a lot of traffic to that specific was coming from search engines for the keyword “data entry jobs”. Here’s a screenshot:
click to enlarge
Next, I want to see some details on how we actually rank for that, and related terms in Google. This used to be a challenging metric to pull, but it’s easy now in Google Webmaster Tools. All I did to generate the report below is search for the text “data entry”:
click to enlarge
Based on the screenshot above, you can see that in the last week we’ve appeared in search results 720 times for the keyword “data entry online jobs”, but only had a click through rate of 13%. It’s likely low because in the last column you can see that our average rank on Google is position 7.8 (likely most often the 8th result on page 1). If we were ranked #1, we’d still get 720 impressions, but our click through rate would be extremely high.
Look a few rows down and you can see that “captcha data entry” has generated almost as many clicks, with only about a sixth of the impressions. Since we’re ranked 3.4 on average, this might be a search term worth working on our ranking for.
Using the above tools in combination can help you find relationships between data on your own sites, and hopefully use that to understand what key terms you should be optimizing for maximum traffic; and we all know my favorite formula:
more traffic = more dollars $ 
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Great tip! I never knew that graph existed. I have always just checked out the table of stats on the front page and logged out.
Wow this is an awesome tip! I’m off to do some digging through my webmaster tools and analytics right now.
I just went and checked this out for myself, and unfortunately I doscovered that my top “clicked” search result was for a post about an Avril Lavigne concert I attended with my ex a couple of years ago that has almost nothing to do with anything and was sort of a side post on my blog.
That’s an opportunity to make money. Sell some Avril Lavigne affiliate items.
hey , how you can adsesnse income using web masters tool .. i am also using adsense but this is new knowledge for me
You can map your AdSense income in Google Analytics.
I did integrate Adsense into Analytics, but somehow I see the result is not matched in Adsense and Analytics account, so I rarely check them now.
@Lee Ko Hong, you can check official statement of google about difference in google analytics adsense stats and adsense own stats at this link: google.com/adsense/support/bin/answer.py?answer=55613
I love what Google has done with this, and like you said it is a gold mine! If you really think about it, It also will save alot of companies and people time and money, and in the end if done right will make us more money for sure!
Really I dont like use analystic. When I use it I think Google follow me.
Google’s free Analytics rocks! And they are not resting on their laurels either, but improving their offering steadily. By analysing the data you can really figure out exactly the what, where, why and how of your visitors, and make calculated decisions based on this information. No more staggering around blindly trying things and hoping they’ll work, yet so many people still don’t know about this side of the internet! I meet at least one a day!
Another great move by Google. I have not seen this feature in action, but I will be sure to check it out after writing this comment. It makes complete sense to integrate search engine rankings and click thru rates into analytics data. This should help a lot of people.
@Laptop, I always enjoy your comments and insight, would be great to hear some feedback after you’ve thoroughly went over this feature in GWT
Thanks for the comment Komodo
I am just looking through this feature on Google Webmaster Tools right now. I am blown away by how powerful this tool will be. I am going to have a busy week or so ahead of me replanning my seo keyword strategy. Now I can target keywords based on my actual click thru rate and current rankings. This should give me a very good idea of which keywords should get some extra links to make the most impact.
Definitely mate. I’m actually astonished how the effective the tool is. I’m only using it for a short while yet i’m blown away by the things you can see & do with the tool!
In my opinion Google follow us when we save our sites to webmasterstools. When we make some bad things to our site google makes bad us.
Well that’s actually true. I hear that Google collects and saves all your viable information when you use one or more of their services…
I checked on this google tool just yesterday and added my site to it, I am still waiting for them to crawl my site though. But they say that the site stats might vary depending on the tool, google analytics may give out different results.. So that..
I have the same issue. Most of the people say that the values in their analytics & WM tools are not very accurate. I heard from a lot of people that the data varied most of the time…
By the way, while you’re in Google Webmaster Tools, check out the Site Performance report in the Labs section. I don’t know how new this report is, but I haven’t noticed it. With the way Google is admitting that site load time is one of the many ranking factors, this is something that every internet marketer should look into.
Yes I definitely recommend checking out the Speed Section on Google. I also recommend checking out Google’s channel on youtube, and checking out some of the videos they’ve posted about speed of websites, its really helpful. I did some of the techniques that was lacking on my website, and I have reduced from a load time of 4 seconds, to now under 2 seconds!!!
Run your test at webpagetest dot org, it’s really very useful information!
I concur!! After Matt Cutts stated that Page Load Speed is now an important factor on google’s ranking algorithm, i started using the speed tool. And i also reduced 3-5 seconds of load speed from my sites and my god, was my site clumsy
Yes if Google rankings are important to you, it’s a must to pay attention to the advice given directly by Google. Those are the ranking factors that you can be sure of. A lot of times those factors also help improve the user experience.
Wow. I didn’t see that new feature before… Gonna check it out now!
Uhmm.. I have recently used the webmasters tool.. But It seems that it can’t get stats.. There are errors, like Robot.txt.. *sigh*
nice one again google..
WOW…
nice…
google is great!
http://www.wikibios.com/showbio.php?ID=3668
Wow… Really nice feature
yes i’ve also notice this new feature in webmaster’s tool, but i did’nt think it so helpful. Now i’ll digg through it.
GReat article! Glad someone has taken the time to explain these new features. Thanks.
That’s a great information for me. I’ve just done a check for my blog, unfortunately the click for first search query is much more different with others, so it’s difficult for me to optimize for other keywords.
I’m going to check my other blogs and websites too.
Regards,
Lee
Thanks, I was not aware of this feature.
This is some great information, thanks for the post.
Really lovely new feature. I actually haven’t seen it before. It surely looks pretty nifty
i’ve seen this page, but it is showing about 1 week old data, how can we update these stats, or google will update it automatically? if so after how much time it will be updated?
@Ali-buy, the way it is setup right now, you can only view the data for a limited time, even so… you just gotta make sure you stay on top of it, and take the data and save it.
This very interesting, Google is really helping its publishers to earn well online. Gonna spend more time exploring this new feature then. Thanks for sharing this up!
Its good to know but the real challenge is in building links to increase your rankings for those keywords. I wonder what the running time is for average position. Certainly not since site inception?