Digg.com has long been ‘the’ holy grail for bloggers to have their story promoted. Getting to the front page of the popular news is a goal of many publishers, and most will submit each story they write in hopes that it catches on and garners a massive traffic boost to their site.

Is Digg as important as everyone makes it out to be?

In the grand scheme of things, it turns out the answer is no.

Data just released by Comscore indicates that Yahoo!’s new ‘buzz’ website is beating Digg at their own game.

Digg has always been a site that caters to a highly technical crowd that often fail to ignore the rest of society (that same crowd on the twitter.com bandwagon :)), and Yahoo! Buzz is capitalizing on this. It’s basically a simplified version of Digg that includes more mainstream and less tech/web 2.0 heavy content; and it’s gaining major traction on the internet.

Check out this graph released that compares traffic to both sites:

The graph shows some major growth on the Yahoo! site. As Yahoo! is one of the world’s most popular websites, I’d expect any one of their new sites to get a nice kick start in traffic, but if the graph continues it will quickly out pace Digg as the leader in social news.

As the site is still in beta it is not yet open to accept content from all sites. If you’d like to be considered, you can join the mailing list here. Unlike Digg you can’t just submit any article, it has to come from an approved site but I imagine things will open up shortly. For now you’re best shot is being part of the YPN, which also assumes you’re US based.

Definitely worth looking into if you operate out of the USA, and worth waiting around for if you’re elsewhere in the world! :)

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